After 18 months of trying to get their logo redesigned, Go-Givers International were at the point of sticking with what they had.
We were kindly recommended to talk to Kathy and her team. We had an initial idea of what we thought might work and submitted some ideas. From these ideas we worked closely with the client to develop what became the new Go-Giver logo. Once the logo was completed we went on to develop the corporate guidelines and the different logos for the certified speakers and coaches.
What we did
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“We are thrilled that the team at Wrights were able to help us create a logo that clearly represents our brand. They really understand the Law of Value.”
Kathy Tagenel, President
In 2008 a “little story about a powerful business idea” took the business world by storm with its message: that shifting our focus from getting to giving (constantly and consistently providing value to others) is not only a fulfilling way to live life and conduct business, but the most profitable way, as well. Rapidly going from national bestseller to global phenomenon, The Go-Giver soon gained a devoted following in more than 20 languages and with over 500,000 copies sold.