We were asked to think of a slightly different piece of direct marketing for the AfricaCom 2015 event, rather than just a brochure. We came up with the extending giraffe card – it tied in well with the 'Big is always best' strapline that IDT were promoting at the time.
For the exhibition stand, we continued the African safari theme with an evolved strapline 'Reach and Scale' and brighter theme, keeping on brand with the IDT gold. The exhibition production team said that our exhibition stand turned out beautifully. A real eye-catcher.
As with our previous IDT projects, the 'African' themed campaign was so successful it carried on after the event and we were asked to apply the design to other collateral.
What we did
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“The extender cards were a big hit – the customers loved them and it’s the first piece of collateral we’ve ever done that people wanted to take one, regardless of whether our products were relevant to them! Many thanks for such a great job.”
IDT Telecom, Inc. provides retail and wholesale telecommunication and financial services and products. Its solutions include pre-paid and rechargeable calling cards; consumer local, long distance, and wireless phone services; and wholesale carrier services.