We were approached by Dell Software to create a physical to digital piece for their partners using a web key - a small USB that’s fused into print.
We created branded artwork for the cards and produced flipping e-books in five different languages. The web keys were printed and programmed to launch the e-book online when plugged in.
Our client wanted to be able to monitor their partner's plug-in activity. This is where the cloud-based analytics dashboard comes in: tracking which individuals inserted the key, how many times each key was used and which pages were viewed.
This gave Dell Software a huge advantage in following up the campaign with a meeting or phone call.
What we did
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Dell Software make it easy to securely manage and protect applications, systems, devices and data for organisations of all sizes.